QUIZNOS MOVES SWIFTLY TO STAY COMPETITIVE

Release date: April 23, 2009  /  Print This     RSS    

DENVER—APRIL 22, 2009—Quiznos, one of the nation’s premier quick service restaurant chains and pioneer of the toasted sandwich, introduced a new corporate slogan, “Move Swiftly With a Clear Purpose… Do It Today,” designed to encourage the organization to enhance its competitive edge by responding quickly to the demands of the current marketplace.

Founder and CEO, Rick Schaden, distributed scooters to employees, symbolizing the ability to adapt and act swiftly, which he asserted leads to better product innovation, customer satisfaction and ultimately, franchise owner profitability.

“The ability to move quickly and execute on clear, strategic ideas is how we enhance our competitive edge,” said Schaden. “When we consider the marketplace, and especially the competitive space in which we operate, we have to be forward-thinking and act in a way that keeps us continually relevant to our customer.”

Schaden said the concept of moving swiftly extends to all facets of the business – whether addressing franchise owner needs, responding to customer requests or bringing innovative ideas to market.

Quiznos’ most recent product innovation, the Torpedo, and its price point were designed based on consumer needs in the wake of a changing economy. The sandwich went from innovative thought to marketplace in an abbreviated timeline and since its launch in mid-March, the Torpedo continues to drive double-digit same store sales increases.

“Our business can be challenging. It’s competitive and it comes with a unique set of pressures,” said Schaden. “But it’s also a fun, dynamic industry and we have a lot of great people who really thrive in this environment. There is a high correlation between enjoying your work and producing outstanding results, and we want to be sure we continue to foster an atmosphere that encourages those successes.”

Quiznos marketing manager, Jennifer Hensley, said the slogan and its two-wheeled representation serve as motivation to address needs quickly and have some fun in the process.

“The scooter is a symbolic representation of what we are working hard to achieve – this idea of moving swiftly,” said Hensley. “It also shows me our executive team is thinking about us as employees, the way we get the job done and how to keep it fun and engaging.”

About Quiznos

Celebrating its 27th anniversary, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants. Using only premium quality ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. With more than 5,000 franchise restaurants, Quiznos is one of the fastest growing quick service restaurant chains. In December, the Quiznos management team was named the "Best New Class" by QSR Magazine.

In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. In June 2006, Nation's Restaurant News ranked Quiznos in its Top 100 Restaurant Chains as the #1 restaurant chain in growth in number of units--five years in a row. Entrepreneur magazine in January, 2006 ranked Quiznos in its annual Top Franchise 500 as the #2 Best Overall Franchise and QSR magazine ranked the chain in its Top 50 Chains in August, 2005 as #3 by change in system-wide sales.

For further information, please visit www.quiznos.com

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Allison Riley

Coltrin and Associates

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